earned media释义：
口碑媒体；赚得媒体
例句：
WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit's website.
口碑营销和免费的媒体报道应该是任何非营利组织网站宣传计划中的重要组成部分。
owned media释义：
拥有的媒体
例句：
Currently, there are 100, 000 privately owned media companies in the country.
目前在国内还有大概1000家左右的私人媒体公司。